Acacy’s Brand Activation services are designed to create impactful brand experiences that connect with consumers at the point of sale and beyond. We help brands build emotional resonance, encourage trial, and drive purchase through innovative and tailored activation campaigns.
Strategically crafted brand experiences in supermarkets, retail stores, public spaces, or hotspot areasGG
Real-time reporting on footfall, engagement rate, conversion, and ROI with visuals and qualitative feedback.
Product trials, interactive games, giveaways, and sampling mechanics to attract, engage, and convert
Tailored activation ideas that resonate with specific shopper profiles, regional culture, and channel characteristics.
Sourcing, training, and deploying professional Brand Ambassadors to represent your brand image and message effectively.
10 years of experience in running end-to-end activation campaigns
In-house creative team for concepting, POSM, costume, and booth design
Trusted by major brands such as Heineken, Abbott, JTI, CellphoneS, Mondelz, Suntory Pepsico…
Strong operational teams across regions for fast and disciplined execution
Crafting impactful brand experiences through end-to-end event execution. Acacy’s Event service offers full-scale planning, production, and execution for corporate, trade, and brand events. From creative concepting to on-site operations, we bring together people, space, and storytelling to help brands connect meaningfully with their audiences.
Concept development, stage design, agenda planning, and end-to-end event coordination
Integration with field activation to bring events directly to shoppers across locations
Booking and managing professional hosts, artists, and influencers that fit your brand image.
Backdrop, booth, lighting, AV systems, uniforms, and giveaways – all designed and executed to spec.
Photos, highlight videos, and post-event reports with measurable KPIs.
Utilizing AI to automatically identify, classify, and monitor products (SKUs) on shelves or in inventory.
In-house creative, production, and operations teams
Strong supplier network for fast, cost-efficient execution
Maximizing brand visibility and ensuring perfect execution at the point of sale. Acacy’s Merchandising service is designed to optimize product display and brand presence at retail, ensuring that your products are always available, well-positioned, and visually impactful to drive shopper purchase behavior.
Ensure full stock availability, correct positioning, planogram compliance, and tidy displays without product damage or gaps.
Install and maintain POSM materials in line with campaign objectives, placement guidelines, and execution timelines.
Capture real-time inventory data, identify low-rotation or near-expiry SKUs, and flag out-of-stock situations.
Ensure full stock availability, correct positioning, planogram compliance, and tidy displays without product damage or gaps.
Monitor and report key metrics including outlet coverage, SKU on-shelf availability, share of shelf, POSM compliance, and visibility score.
Utilizing AI to automatically identify, classify, and monitor products (SKUs) on shelves or in inventory.
Skilled & dedicated merchandisers, managed by route and category
Real-time field app + analytics dashboard
Fast scale-up capability: from 20 to 1,000+ outlets within days
Proven track record with leading brands: Unilever, Samsung, Heineken, and more
Taking your brand to the streets with visibility, energy, and interaction. Acacy’s Roadshow service is designed to maximize brand visibility and consumer engagement through mobile activations. Whether it’s product sampling, mobile branding, or route-based brand experiences, we bring the brand directly to your target audience with excitement and discipline
Design and operation of branded car, motorbike to serve as mobile billboards and activation stages
Real-time reporting on footfall, engagement rate, conversion, and ROI with visuals and qualitative feedback.
Strategic location selection and approval from local authorities to ensure high-traffic exposure.
Engaging and trained staff to perform on-ground activities such as product demos, games, leafleting, and live interaction.
Efficient product distribution with tracking by shift, location, and SKU.
Utilizing AI to automatically identify, classify, and monitor products (SKUs) on shelves or in inventory.
Nationwide operation with deep local knowledge for permit handling
Reliable coordination of vehicle branding, logistics, and PG team
Strong experience with FMCG, beverage, personal care, and tech categories
Creative approach blended with operational excellence
From design to deployment – bringing your brand to life in-store. Acacy’s POSM Production & Installation service ensures that your brand assets are not only well-designed but also perfectly executed at the point of sale. From booths and gondolas to posters and wobblers, we manage the entire process with speed, precision, and quality control.
Develop and localize POSM layouts including booths, shelves, danglers, floor stickers, and visual kits.
In-house and partner factories to ensure high-quality, on-time production across various materials (wood, metal, plastic, print).
Nationwide delivery and implementation across Modern Trade, General Trade, Horeca, and Pharmacy channels.
Photo documentation, GPS tracking, and completion reports by outlet, date, and material type.
Experienced teams install POSM with care and accuracy, following brand guidelines and planograms.
Utilizing AI to automatically identify, classify, and monitor products (SKUs) on shelves or in inventory.
Full-service capabilities: design – print – transport – install
Reliable coordination of vehicle branding, logistics, and PG team
Experience in managing multi-province rollouts for major campaigns
QC and troubleshooting system in place to ensure flawless execution
Proven track record with leading brands: Unilever, Samsung, Suntory Pepsico, Heineken Vietnam, Abbott…
Acacy’s Retail Audit service helps brands measure the reality at retail—from compliance and availability to shopper-facing visibility. We provide both quantitative data and qualitative observations, enabling clients to take corrective action and optimize in-store performance.
Monitor presence of SKUs on shelf and identify gaps, stock-outs, or incorrect product displays.
Validate if the correct pricing, discounting, and promotional mechanics are being implemented at point of sale.
Check the presence, placement, and condition of promotional materials according to planograms and campaign standards.
Collect time-stamped, geo-tagged photos of retail conditions, product displays, and competitor activities.
Real-time or periodic reports with interactive dashboards segmented by region, chain, outlet type, and more.
Utilizing AI to automatically identify, classify, and monitor products (SKUs) on shelves or in inventory.
Extensive experience in retail data collection and on-ground audit projects
Flexible audit methodologies tailored by client objectives and retail format
Digitalized audit process for accuracy, speed, and transparency
Strong team of trained auditors nationwide
Mapping your market potential through comprehensive outlet discovery and profiling. Acacy’s Trade Census service enables brands to gain a full picture of their addressable retail universe by identifying, categorizing, and profiling all relevant outlets in target areas. This service supports route planning, resource allocation, sales expansion, and market development.
Discover all general trade, modern trade, Horeca, pharmacy, or other retail points within defined geographic zones.
Collect key data such as outlet type, channel, size, owner details, brands carried, purchase behavior, and sales potential
Use GPS-enabled tools to verify outlet existence and ensure route precision for future coverage or activation.
Deliver data in structured formats for integration into client CRM, DMS, or BI systems, enabling segmentation and targeting.
Set up census as a one-time mapping or a rolling model with periodic updates and outlet validation cycles.
Utilizing AI to automatically identify, classify, and monitor products (SKUs) on shelves or in inventory.
Proven capability to map 20,000+ outlets across diverse trade channels
In-house tech for real-time data collection and quality assurance
Specialized teams trained in outlet interviewing and validation
Past experience with Unilever, Heineken Vietnam, Tan Hiep Phat, Suntory Pepsico…
Acacy Training Department is establish to simultaneously serve our outsourced personnel projects and provide training services. Since then we have conducted hundreds of training courses with high effect.
